What is marketing analytics? What is the relationship between big

May 20, 2022

What is marketing analytics? What is the relationship between big data and marketing analytics? Discuss four types of marketing analytics in detail. Include a personal/professional example of how these types of analytics can be applied to marketing. Next, using the references and marketing analytics that inform your situation analysis (assignments 2), describe the type of analytics you found and how you can use this information throughout your market plan.

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What is marketing analytics? What is the relationship between big

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