What is marketing analytics? What is the relationship between big data and marketing analytics? Discuss four types of marketing analytics in detail. Include a personal/professional example of how these types of analytics can be applied to marketing. Next, using the references and marketing analytics that inform your situation analysis (assignments 2), describe the type of analytics you found and how you can use this information throughout your market plan.
Review Exercise 40: Evaluating the Recruiting Function on pages 123–126 in Nkomo, Fottler & McAfee, 2011. Then, using the Excel documents, respond to the following