16-14. Jorgen Vig Knudstorp became CEO in 2004. Assess the key strategic decision he has made, including outsourcing and divesting the theme parks.
16-15. LEGO’s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and Spider-Man, include detailed construction plans. Do you think is the right strategy?
16-16. Using Porter’s generic strategies framework, assess LEGO in terms of the company’s pursuit of competitive advantage.
16-17. What risk, if any, is posed by LEGO’s movement into multimedia categories such as video games and television?